Running a business without a website is like holding a baby without a diaper – sloppy, inefficient, and guaranteed to drive people away. Whether solely online or based in brick and mortar, your company website is key to connecting with your customers. From BigCommerce to BoldGrid, Shopify to Squarespace, Weebly to Wix; there are hundreds of DIY website builders requiring little-to-no technical prowess. Keep in mind, though, while most will give you an operational site with a few clicks of the mouse, none stand up to the functionality and benefits of WordPress.
WordPress powers more than 32% of websites for the simple fact that it’s flexible! Many platforms have limited choices and shallow levels of control. With WordPress, however, you’re in control of every aspect of your site right down to creating branded templates. Plus, its limitless versatility means WordPress is suitable for almost any kind of website:
- Question & Answer
Chances are, you’re already using a host of business apps. Because WordPress is so popular, many companies have created third-party integrations which work smoothly with your site. Instead of starting over, sync your existing accounts for a seamless workflow:
- Amazon Web Services
- Constant Contact
- Contact form 7
- Google Analytics
- Gravity Forms
- iMember 360
As your company grows, so will your staff, making the one login for your dashboard downright dangerous! (Phil in creative might be a top-notch blogger but could wipe out your website in two-clicks flat!) With WordPress, you’re able to assign different roles - Administrator, Editor, Author, Contributor, Subscriber – and varying levels of access to your site.
Depending on the function of your site you may need to invest in some premium plugins or themes, but because it’s open source software WordPress upgrades are free, (and that’s a huge money saver!)
The mere fact that WordPress - and its free license server software - is essentially the universal giver when it comes to accessibility makes it priceless to your business. Google loves WordPress because of its built-in SEO, making it able to optimize content while remaining responsive and easy to navigate. WordPress actually makes your website accessible on all browsers and renders well on mobile devices, so anyone can find your business anytime from anywhere!
What makes WordPress the standout website platform, however, is the real business-changing experience had by those like our clients:
I am so impressed with our new website designed and hosted by Sutula Marketing. The WordPress site was a big transition for us and what a GREAT migration it was. I was initially very hesitant to make this transition after ten years, even though I was often frustrated by our previous platform, it was familiar, and I knew my limitations. I worried that I would not be able to manage my site well with WordPress and that it was too complicated for day to day tasks. I could not have been more wrong! After a few weeks of using it, I wished I had switched much sooner. The site is easy to manage, change, update, track, and even posting my blog is clear and simple! If I ever have a question, the team at Sutula Marketing takes the time to walk me through it. Not only do I feel confident in using WordPress, my site functions perfectly and is simply beautiful. I have had more visitors that click various pages on my site than before WordPress and would highly recommend this to anyone who is looking to make a change.
- Candice Emerson, General Manager, Office Partners on Pearl
We’d love to help you create, build, and manage your WordPress site. Let’s Talk!