The easiest way to grow your company's LinkedIn following is by enlisting those who are already most loyal...your employees.
Your company's success equals job security for those you employ, so asking for their help in spreading your vision will usually be met with enthusiasm.
Most of your employees will have at least 300 connections, (10 times larger than most companies' base following,) which means leveraging their social media connections could increase your following by up to 30%! Dedicated workers are your greatest asset for growing your company following, so recruit their help with sharing and engagement.
Ask Employees to Link to your Page
Here's an email we drafted just for you! Copy, paste, add your links and company name and send it to the list of all your employees to get started!
As many of you know, [company name] maintains a company page on LinkedIn. [Link to your company page.]
If you don’t have a personal LinkedIn profile, I encourage you to create one.
LinkedIn is a business networking platform for promoting yourself as a professional. Listing your skills, education, and employment history while being endorsed and recommended by your peers, leads to building credibility in your field, gaining industry insights, and improving your visibility.
Once created, I’d appreciate if you’d link your profile to [company name's] company page and begin engaging with our content by “liking” and “sharing.”
According to the latest statistics, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Pair that with the fact that 42% of LinkedIn users have between 300-999 connections - multiplied by the number of [company name] employees - and together, we exponentially expand our reach and our business.
You are the most influential [company name] brand ambassador. By engaging with and sharing our content on your network, you become an asset in amplifying our growth.
*While we are concentrating our efforts on LinkedIn, we also appreciate your engagement on our company Facebook and Twitter. [Link to company profiles]
If you want more help building a following on LinkedIn, shoot us a note.