Get to Market Effectively With a Messaging Session

A messaging workshop drastically accelerates the process of getting your product or service into the hands of your target customers and provides an excellent foundation for your marketing plan.

Here at Sutula Marketing, we developed an impactful 3-hour workshop that guides you through a series of exercises that:

  • Clearly defines your business model including what issues your target audience has, what their potential solutions are and where you can compete, sustainably.
  • Identify your target audience and develop personas to bring that audience to life for your team. That way everyone is talking to the same person, in the same language.
  • Serves as the foundation of your brand strategy including features, benefits, values, personality and boils your brand down to one essence that will serve as your North Star to guide your messaging.
  • Dives into competitive analysis to establish a unique, credible and sustainable position in the market.

(Don’t worry, we bring snacks.)

A messaging session is also a shortcut to an incredible partnership between your marketing agency and your business.

Investing in the knowledge that everyone on your team is dialed into your brand’s messaging makes everything faster and less expensive moving forward. With this step, we are usually able to deliver near-final quality work in early drafts reducing rounds of revisions and costs.

A messaging session is also valuable to hiring and onboarding new employees. What better way to immerse new marketing, sales, and customer success people than with your clear and concise messaging platform and marketing strategy?

At Sutula Marketing, we’ve used our combined 35 years of experience to perfect the messaging workshop. If you want some clarity in your strategy, let’s set up a free 15-minute consultation to see if there’s a fit: lindsay@sutulamarketing.com

This article first appeared on LinkedIn

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