4-Step Recipe for B2B Marketing Strategy Success

b2b marketing recipe

Is a Custom B2B Marketing Strategy Worth It? In our professional opinion—yes! As you know, the purpose of B2B marketing is to familiarize other businesses with your brand name, help them understand the value of your product or service, and convert them into customers or clients.  Without a clear understanding of your business goals and […]

Blogging 101

This article was originally published in our exclusive Sly Fox email newsletter. Your business should keep up with a blog on your website for a plethora of reasons. Blogging helps to: While writing engaging content for humans is key to blogging success, your posts should also be created with SEO at top-of-mind. Here are three simple SEO […]

What’s the Most Engaging Form of Content?

engaging form of content

This article was originally published in our exclusive Sly Fox email newsletter. Neil Patel, marketing guru, provides insights into the most engaging form of content. In a recent post, Patel breaks down the types of content that generate the most engagement, and how to leverage each. Patel’s analysis of 6M+ social media posts found that short-form videos […]

How to Write a Marketing Case Study That Attracts Your Dream Client

marketing case study

Did you know that case studies are one of the most powerful marketing tools for attracting new business, shortening your sales cycle, and enhancing your company’s reputation? In fact, 73% of the most successful marketers reported using case studies to do just that. SaaS marketers said that case studies were the most effective marketing tactic […]

You should redo your website. (Probably.)

redo your website

This article was originally published in our exclusive Sly Fox email newsletter. There are plentiful reasons your business’s website may need an overhaul, but we’ve identified a handful of items we see time and time again. 1. You’ve updated your business’s brand design To keep up with ever-evolving consumer behaviors and trends, many companies opt to […]

How to harness the power of Fractional CMOs and an outsourced marketing department

fractional cmo

Choosing the right marketing partner is one of the most important decisions that business owners face. After all, great marketing enables businesses to scale faster while maintaining the “it” factor that drew people to their service or products in the first place. Many companies don’t have the resources or expertise to handle their full marketing […]

Keywords and Content: How (and Why) to Marry the Two

Young man using laptop and looking worried

How to get your website to rank higher on Google with keyword-rich content Content and SEO aren’t novel topics. We’ve talked about both on the Top Fox blog, and we’ve even discussed how content marketing can boost your SEO.  But in truth, we’ve only peeled back the outer skin of the jumbo onion that is […]

How to Keep People On Your Website Longer

Did you know that about 65% of people use search engines, such as Google, to conduct product research before they make a purchase? To attract those people to your website, it is crucial to optimize it. Site optimization improves SEO and makes it easier for crawlers to index your website and find relevant keywords.  The […]

7 Steps for Writing an Enticing Newsletter

Email marketing is one of the best tools you can use to stay relevant and on top of mind. Weekly or monthly newsletters inform people what is going on in your business and give them a reason to interact with your brand. Top Fox Marketing understands that writing a newsletter sounds simple, but it can […]

9 Ways Your Team Can Help with Marketing Efforts

Your Team Can Help With Marketing Efforts

Top Fox Marketing loves helping our clients any way possible, which is why we came up with these simple steps to help with your own team’s internal marketing efforts. Many of these tips are free and increase your chances of retaining current clients and gaining new ones.  Be Proactive on Social Media  Consistency is key. […]

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