How to Nail Your Marketing Message to Grow Your Business
What Is a Messaging Workshop? We’re glad you asked. During a messaging workshop, you’ll take a step back from your daily routine to look at your business holistically. Because you have intimate knowledge of your organization, having a fresh perspective with an unbiased third party facilitating the workshop is helpful. Interactive exercises will allow you […]
Decentralized web, algorithm updates & a cyber attack
This article was originally published in our exclusive Sly Fox email newsletter. Looking for the latest in digital marketing? We’ve got the trending news you need. Keep reading. BREAKING: Personal Data Exposed A major cyber attack in Louisiana and Oregon compromised more than 3.5 million of people’s data. The attack also hit the US federal government. […]
What’s Trending in Marketing?
Happening Now: Holiday Spending (2022) The holiday season is like candy for marketers, filled with sweet treats at every turn. High spirits bring high spending, which makes Q4 the perfect time to draw in new customers and retain existing ones. Just this Cyber Monday, consumers spent $11.3B (which, interestingly enough, beat out Black Friday by a landslide, at […]
What is Affiliate Marketing?
Affiliate Marketing for B2B and B2C Affiliate marketing is a partnership between a brand and a content creator where the creator promotes a brand and links back to that brand’s website. When a customer makes a purchase using that creator’s link, the content creator is given a commission for helping that business make a sale. […]
Landing Pages: How Many CTAs Should I Use?
Any experienced marketer knows that an effective call-to-action (CTA) is a great way to boost conversions and inspire customers to take action. But at what point do too many shiny “click me!” buttons start to become white noise? Well, the answer is…it depends on the type of page and your business’ industry. If you’re wondering […]
How to Launch and Grow Your Podcast
So You Started A Podcast. Now What? Starting a podcast can be a daunting task, especially at a time when it seems like everyone hosts a show of their own. Between coming up with a captivating topic, formatting episodes, getting audio recording tools, and editing software, it’s a lot of work that requires thought and […]
Which Social Platform Should YOUR Business Be On?
Which social media platform is right for your business? Let’s start with the basics: how (and why) social media works. Social media is an all-encompassing term for websites and apps that drive communication, community input and interaction, and content sharing. Social media began as a way for family and friends to stay in touch, but […]
What is Web 3.0?
Hey there, Sly Foxes! We’re back with more insider information from the Den. ????️♂️ Today we’re diving into tech—namely, how to best position your business for success in the new age of the internet. Scroll on for the deets! Lets talk Web 3.0 So…what is it, exactly? Don’t worry, you’re not alone if this is […]
How to Safely Grant Account Access to Your Marketing Agency
In this two-part series, we show you how to safely grant account access to your marketing agency and how to reclaim your accounts if you lose them. Hiring a marketing agency is an exciting step in your company’s journey. From brand strategy to content creation, your dream of soaring to success with a savvy team […]
The Evolution of Top Fox, 2015-2022
Top Fox has been through quite the evolution since our company’s inception in 2015. Since then, we’ve effectively grown our team, capabilities, and clients. We’d like to walk through some of our biggest mile markers together—pun intended. It’s time for a hike. We’re in Boulder, after all! In 2015, Lindsay started Sutula Marketing. Why? Well, […]
