Why Your Business Needs a Hashtag

Just because you post something on social media, doesn’t mean your friends, fans, and followers are going to see it. Since 2012, the organic reach on social media platforms has been declining under the guise of providing a more pleasant user experience. In reality, it’s because platforms like Facebook, Twitter, and Instagram are free to use; they make their money on paid advertisements. Knowing many companies use social media for business, reducing organic reach to about 6.5% forces them to purchase ads to remain top of mind to the customer base they’ve cultivated on the platform. There is another way…

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The First Sutula Marketing Retreat

When your team is spread throughout the country, it’s important to wrangle them in from time to time; and so, began the first Sutula Marketing Retreat. From as far away as Texas and Tampa, planes arrived carrying Marketing Managers and Graphic Designers eager to lunch, learn, and laugh in beautiful Boulder, Colorado. Mesmerized by the mountains, (and humidity down in the double digits,) the remote workers set off to business brunches and tech-talks over tea before an evening of sight-seeing and craft beer. Breakfast & Bonding On the first official day of the retreat, those from out-of-town met the Colorado…

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How to Prepare for a Trade Show

Debuting a product or exhibiting your brand at a trade show is a fantastic way to network with others in your field and stay up on the latest industry innovations and news. Much like shooting fish in a barrel, business conventions are marketing powerhouses brimming with leads and sales that are – literally – staring you in the face. Whether your conference experience turns out to be awesome or awful has less to do with what happens at the show, than what you to do get ready. Now that you’re registered, keep reading for how to prepare for a trade…

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Why You Should Run a Facebook Likes Campaign

We may not be in high school, but popularity still matters…on Facebook anyway. Regardless of what your 15-year-old daughter says - the majority of the world still uses Facebook every day – the people making purchasing decisions anyway. Opting out of a business page is equivalent to leaving your customers to the competition. These days, with Facebook’s ever-changing algorithms, simply creating and optimizing a business page isn’t enough. Consistently posting and engaging with your followers, while important, still isn’t adequate for bringing an avalanche of new leads and sales. Today, getting your content and marketing in front of your target…

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3 Reasons Your Business Needs a Marketing Agency

Running ads is not a marketing strategy. Posting a price list on Facebook, once a week, is not a marketing strategy. Handing out business cards at your kid’s soccer game is not a marketing strategy. Marketing is an art, a science, and a full-time job…but it’s not your job. Your job is putting every ounce of blood, sweat, and tears into running your business; a marketing agency makes sure customers know where to find it. Today’s business climate is fraught with fierce competition; companies of all strengths and sizes duking it out on the digital landscape for that coveted top…

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Demystifying Marketing Myths

From the day we’re born, we’re surrounded by myths – long-held beliefs spurred on through the ages by outrageous tales and the storyteller’s-cousin’s-neighbor’s-babysitter’s-great aunt who once knew someone to whom the urban legend occurred. Remember chain letters and Bloody Mary? History is fraught with myths later debunked by science and technology: The Earth is flat Julius Caesar was born by C-Section George Washington chopped down the cherry tree Thomas Edison invented the lightbulb Remember the Alamo Most of the time myths are harmless, merely the scary stuff of campfires and sleepovers. In the world of business, though, creating a strategy…

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Promotional Videos for Business

Sutula Marketing is pleased to announce that we’ve added promotional business videos to our catalog of expertise. By adding this service, we continue bringing all the facets of marketing together providing an efficient, effective, holistic approach with your customers in mind. When it comes to promoting your business – text is good, images are great, but video is superb! According to research, 80% of people recall a video ad they viewed in the past 30 days. Video also gives you far more bang for your buck as 64% of folks are more likely to buy a product or service after…

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Why Switch to WordPress

Running a business without a website is like holding a baby without a diaper – sloppy, inefficient, and guaranteed to drive people away. Whether solely online or based in brick and mortar, your company website is key to connecting with your customers. From BigCommerce to BoldGrid, Shopify to Squarespace, Weebly to Wix; there are hundreds of DIY website builders requiring little-to-no technical prowess. Keep in mind, though, while most will give you an operational site with a few clicks of the mouse, none stand up to the functionality and benefits of WordPress. It’s Flexible WordPress powers more than 32% of…

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Voice Over Work

Sutula Marketing is pleased to announce that we’ve added professional voice over work to our catalog of expertise. By adding this service, we continue bringing all the facets of marketing together providing an efficient, effective, holistic approach with your customers in mind. Our international roster of talent includes both male and female voices, available in a variety of languages. Skilled and adaptable, our actors ably perform a range of tones and inflections from inquisitive child to vivacious teen, chipper young adult to middle-aged parent, elderly person to English with an accent. Whatever your production needs, we have the experience and…

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5 Free Tools for Marketing Your Business

If you were really paid a penny for your thoughts, then running a business wouldn’t be so expensive! Luckily, your bright ideas will pay the bills… but not until your potential customers hear them. Great, but who can afford to advertise after investing in employees, inventory, tech, lawyers, accounting, and insurance? You can, by using these 5 free tools for marketing your business. Buffer Running engaging and consistent social media campaigns is imperative for growing awareness of your brand. Posting content and communicating with friends and followers, however, can be overwhelming. Buffer is free for one user, and up to…

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