The digital landscape is infinite and changing all the time. As soon as you think you’ve targeted your audience or outsmarted an algorithm, Facebook changes their content calculations and Google updates its core. Fortunately, for professional marketers, help from humans is available. Before taking the lead on promoting a product or service, consider following some of the industry’s most influential icons.
If it’s insights on social media and content marketing you’re after, Heidi Cohen literally writes the book. As Chief Content Officer at Actionable Marketing Guide, she expounds upon marketing fundamentals while providing advice on everything from blogging to branding to marketing via mobile. Heidi’s “spare time” consists of speaking engagements, training graduate-level marketers, and consulting with top tier clients like the New York Times and Cheap Tickets.
As possibly the only person inducted into both the Direct Marketing Hall of Fame and the Marketing Hall of Fame, Seth Godin is often considered the greatest marketing mind of all time. Seth is an entrepreneur, launching both Squidoo and Yoyodyne; a master blogger; the author of 19 best-selling books; the host of his own podcast; and an incredible teacher.
Neil Patel is the king of SEO business strategy. Named a top internet influencer by the New York Times, Neil has been at the helm of astounding growth for companies like Amazon, General Motors, Hewlett-Packard, and NBC leading Forbes to name him one of the top 10 marketers of today. Recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations, Neil has co-founded several successful companies – Crazy Egg, Hello Bar, and KISSmetrics – landing him on Entrepreneur Magazine’s 100 most brilliant companies list.
A savvy Internet marketer since 1999, Facebook didn’t stand a chance against Mari Smith when it launched in 2004. Her mastery of the planet’s largest social media platform has launched the premiere Facebook marketing authority into one of the world’s leading social media thought leaders. From corporate training to keynote speaking, creating webinars to acting as a brand ambassador, Mari teaches her 1.7 million followers the online art of gaining and retaining customers.
Echelon Front founder and CEO, Jocko Willink, literally took it from the battlefield to the boardroom. A retired decorated U.S. Navy officer, Jocko was the commander of SEAL Team Three’s Task Unit Bruiser, during the battle of Ramadi. After serving in Iraq, he initiated and created the development of leadership training for the next generation of successful SEALS. Led by Jocko, Echelon Front provides leadership development and alignment courses and workshops, recruitment services, field training exercises, keynote presentations, and merchandise. Jocko also hosts a podcast and has authored numerous books on leadership and discipline, including the #1 New York Times Bestseller, Extreme Ownership.