We’ve all been affected by the COVID-19 pandemic. We are all in uncharted territory. Most of us had big plans for 2020, and I don’t know anyone whose strategy hasn’t been derailed.
We are getting lots of questions from our clients:
- Should I pause my campaigns or continue to market as normal?
- Should we address the situation, or did everyone stop reading emails related to the coronavirus from brands a long time ago?
- Should we push off our large announcement or product release?
If you are struggling with your internal and external communication, we can help. Schedule a quick meeting here.
With such uncertainly in the world, it’s important to help your clients, partners, and community through this difficult time. Communication is key.
Here are some best practices for communications in times of uncertainty:
- Communicate necessary information – you probably don’t need to update people on your hand-washing policies, but it’s important that your customers know what steps you are taking to protect your employees and customers
- Stay in your lane – only communicate information within your brand’s area of expertise.
- Be available – customers are used to immediate communication with brands via social media. Be sure you have social listening and monitoring set up to capture the conversation and be responsive.
- Be positive – lead by example, communicate what you are doing as a company and share inspiring stories that bring people together.
- Stay informed – keep up with the latest news so that you can update your communications as necessary.
Take a break – this is a stressful time. Make sure you are able to decompress so you don’t get burned out. Check out our list of ways to get out while staying home.