If you were really paid a penny for your thoughts, then running a business wouldn’t be so expensive! Luckily, your bright ideas will pay the bills… but not until your potential customers hear them. Great, but who can afford to advertise after investing in employees, inventory, tech, lawyers, accounting, and insurance? You can, by using these 5 free tools for marketing your business.
Running engaging and consistent social media campaigns is imperative for growing awareness of your brand. Posting content and communicating with friends and followers, however, can be overwhelming. Buffer is free for one user, and up to three social profiles, making easy work of managing them all from a single dashboard. You’ll get analytics on each of your accounts - helping you focus on what’s working and what’s not – and the ability to schedule posts in advance which is a serious time-saver.
Regardless of the products you sell or the services you provide, most of your customers are finding you on the Internet, so make it easy for them! Whatever people want or need gets typed into a search engine like Google. Google then provides results based on the keywords associated with individual websites. Keyword Tool will improve your SEO, and the free version generates up to 750+ long-tail keyword suggestions for every search term entered by automatically generating Google's search suggestions. It’s a true glimpse into what your customers are searching for and takes the guesswork out of content creation.
Content creation can be an organizational nightmare:
Evernote’s free plan lets you capture and prioritize ideas while managing all the little pieces that hold them together. Tasks and reminders keep you on track and up to date with everything including clients, meetings, and deadlines.
Email marketing is your company’s lifeblood for keeping in touch with current and prospective customers. Mailchimp makes managing marketing easy with a single dashboard for all your emails, landing pages, posts cards, and contact lists. The platform even provides basic templates for those less tech-savvy or in search of creative ideas. The free plan gives you 7 marketing channels and CRM for up to 2,000 contacts with 10,000 monthly sends.
You probably know that reviewing your website analytics is a great way of finding who is visiting your site. Mixpanel goes a step further and analyzes why they do it. Regarded as the most advanced analytics platform in the world, Mixpanel evaluates user behavior allowing for continuous improvement in customer satisfaction and experience. The free version helps you understand what makes users convert, engage, and retain with reports including Insights, Funnels, Retention, Cohorts, and Formulas.
Marketing is a necessary investment for building brand loyalty, boosting revenue, and increasing leads and conversions – but it doesn’t have to break the bank. Try these 5 free tools to get started, then contact us when you're ready to take your efforts even further. We’d love to talk!