Running ads is not a marketing strategy. Posting a price list on Facebook, once a week, is not a marketing strategy. Handing out business cards at your kid’s soccer game is not a marketing strategy. Marketing is an art, a science, and a full-time job…but it’s not your job. Your job is putting every ounce of blood, sweat, and tears into running your business; a marketing agency makes sure customers know where to find it.
Today’s business climate is fraught with fierce competition; companies of all strengths and sizes duking it out on the digital landscape for that coveted top spot on Google. Getting there, however, is about far more than SEO, (though a good marketing agency will handle that too,) it’s about understanding and utilizing the most effective channels and activities for growing your brand, engaging your customers, and funneling leads. Here are three reasons your business needs a marketing agency.
Think about how well you know your industry and what it took to gain that knowledge – schooling, training, failures, successes, and years of experience. Like you, professional marketers invest infinite effort into perfecting their craft, while staying up on the latest tricks, trends, and methods for promoting your business. Hiring an agency often gives you access to a team of people – with decades of marketing experience – all working toward achieving your goals!
How much does poorly executed marketing cost your company? Far more than you might think. Placing a current employee at the helm of your marketing efforts often results in disaster. Not only is that person pulled away from their current responsibilities, but their lack of marketing knowledge could lead to a website full of cookie-cutter clip art – or worse – inadvertently promoting your competition or offending your target audience. Of course, hiring an in-house marketing team is an option, but certainly not cost-effective. According to Orbit Media, hiring all the positions typically found in a marketing agency could cost upwards of $578,754 per year, (and it’s only going up!)
Tools and Technology
Marketing your business in multiple ways – across multiple channels – takes time, research, consistency, education, and is anything but cheap. First, take a look at some of the tasks marketing agencies handle:
- Company newsletters
- Content creation
- Email marketing
- Graphic design
- Lead generation
- Print work
- Social media
- Tradeshow prep
- Video production
- Voice over work
- Website design
- Website maintenance
Now look at some of the tools and technology accessible to your company through your marketing agency (without the extra cost):
- Content marketing – $99/month
- CRM – $49/month
- Email marketing – $20/month
- Growth hacking tools – $149/month
- Marketing automation – $1000/month
- PPC tools – $59/month
- SaaS Marketing tools – $800/month
- SEO technology – $99.95/month
- Social Media Management – $99/month
Using a marketing agency also erases the learning curve and cost of training employees on using these systems.
Bottom line: Some things are best handled by a professional:
- Air traffic control
Whatever your business, it has a purpose. The purpose of our business is to help yours grow. Let’s talk!