First, know yourself

Who are you and what do you have to say? And more importantly, why should anyone listen? Publishing good-quality content can be difficult, but with the right tools, you can be more prolific than Stephen King… and know your audience just as well, too. So how do you get started? Should you draft a newsletter and […]

Getting Started with Slack Communities

If you keep up-to-date with productivity apps, you’ve probably heard of Slack. Many companies and organizations use Slack to communicate with their team. But there’s another way to use Slack that can help you learn, connect, and engage with your customers, your ambassadors, and your community. Open Slack Communities “Ok,” you might say, “but there are […]

Print is Not Dead

Print is a huge media powerhouse. It may surprise you, but print media is still more popular among U.S. adults than cellphones, tablets, or smart TVs for getting news. Yep. You read that right. In fact, people who seek out news and information claim that they do not have a preference for their media vehicle, print or […]

Putting Your Vision to Work Through Great Branding

Each day, as we go about our usual business, we’re surrounded by branding messages. Commercials on television, billboard ads, signs in your favorite store…they all tout the favorable characteristics of the brand they’re promoting, hoping to convince you that you need to have that soft drink, that new pair of sneakers, or the latest smartphone. […]

14 Tips for Great Blog Posts

1. Always offer something of value The most important way to get readers to engage with a post is to provide information of value. That means hints, hacks, tricks, tips, inspirational stories, how-to guides, recipes, and product or service reviews relevant to your field. It may seem counterintuitive at first, giving away all your insider […]